WORK
See Our Work in Action
Every project starts with a challenge—and ends with a story that connects. Here, you’ll find examples of the writing, video, and content strategy we’ve created for clients across industries. From complex concepts distilled into clear messaging to branded storytelling that sparks engagement, our work speaks for itself. Take a look at how we turn ideas into impact.
Explore Our Work
From thought leadership to case studies, we create content that moves people—and moves the needle. Whether it’s helping tech brands simplify the complex, or crafting strategic storytelling that drives engagement, our projects are built to connect with the right audience at the right moment. Click below to dive into select projects and see how great writing can do more than inform—it can influence.
Telestream
Industry: Media & Entertainment
Deliverable: Application eBrief
Usage: Website, Marketing Communications
Telestream specializes in products that enable the creation, processing, distribution, and consumption of video content for broadcast, streaming or other delivery globally. With management of their entire digital media lifecycle, from capture to viewing, customers can monetize the full value of their video content.
Objective
This application eBrief describes a very tech-forward, automated workflow that Telestream provided to Fox Sports so that the network’s production team could edit and broadcast the 2019 FIFA Women’s World Cup taking place in Paris remotely, without having to leave their well-equipped Los Angeles facility.
Approach
Interviews, Online Research
Conducted several in-depth interviews with key technicians from Fox Sports, Telestream, as well as several third-party manufacturers to write a case study that demonstrate why this approach was a technological game-changer.
Results
Telestream deepened its credibility as a provider of cutting-edge, cloud-based broadcast solutions and shifted industry perception around what’s possible in live sports streaming. The article reframed complex technical innovation into tangible results, showing how NVP used Telestream’s solution to simultaneously stream multiple national football matches with unprecedented efficiency and flexibility. This content not only showcased Telestream’s value in real-world terms but also helped potential customers envision their own success with the platform, creating a clearer path from interest to action.
Industry: Media & Entertainment
Deliverable: Customer Profile
Usage: Website, e-Newsletter, Trade Site AV-IQ
Miami-based industry-leading systems integrator that designs and builds advanced professional broadcast and AV facilities for enterprise-level organizations.
Midtown Video
Showcase how Midtown Video upgraded the University of Miami (UM) Athletics Department’s digital broadcasting facilities to meet ESPN’s HDTV production requirements so their sporting events could be carried on the Atlantic Coast Conference Network (ACCN) cable/satellite channel, ultimately reinforcing their reputation as a Pro A/V industry innovator and attracting similar customers.
Objective
Interviews, Online Research
Conducted several in-depth interviews with key technicians at Midtown Video and UM, combined with online research, to collect and correlate pertinent facts. Utilized extensive media expertise to present and explain the complex story succinctly to their highly tech-savvy Pro A/V readers.
Approach
Clearly describes Midtown Video’s custom-designed HDTV video production infrastructure for the University of Miami Athletics Department, showcasing how their integration services delivered on key requirements: flexibility, reliability, and cost-efficiency. Through a detailed overview of the hardware, software, and workflows involved in the end-to-end installation, the piece positions Midtown Video as a trusted technical partner while offering insight and inspiration to potential clients in the collegiate and live production space.
Results
NewTek
Industry: Media & Entertainment
Deliverable: Long-form Blog
Usage: Website, Public Relations
NewTek, which is now part of Vizrt, is known for its innovative TriCaster integrated production switcher product line, which revolutionized affordable live broadcast production and streaming.
Objective
To write a blog that captures the excitement of streaming the 2014 Flyboard World Cup Championship finals from Dubai, UAE. The story showcases how NewTek customer, The Streaming Team, in Austin, Texas, used the TriCaster to produce multi-camera, HD webcasts, which they streamed live via their extreme sports YouTube channel, The HydroSports Network.
Approach
Interviews, Online Research
Conducted several in-depth phone interviews with key technicians from the production team while they were shooting on location in Dubai.
Results
By sharing the behind-the-scenes story of the 2014 flyboarding finals, NewTek positioned itself as a pioneer at the intersection of emerging sports and streaming innovation. The article not only demonstrated how the TriCaster enabled fast, budget-conscious, high-quality live production, but also educated a rapidly growing audience on the power and practicality of live streaming in high-pressure environments. For NewTek, this content helped demystify the technology, build trust with early adopters, and inspire new users to explore how TriCaster could elevate their own productions, no matter the scale or spectacle.
Objective
Explore how NVP, based in Milan, Italy, is leveraging Grass Valley’s Agile Media Processing Platform (GV AMPP) at The Innovation Hub, its state-of-the-art broadcast and streaming facility. Grass Valley wanted to highligt the strategic deployment of their SaaS solution, detailing the technical, operational, and financial advantages gained. It offers an insightful look into the challenges faced, the considerations involved, and the impactful results, tailored for a professional broadcast and media audience.
Approach
Approach
Interviews, online research
Conducted several in-depth interviews with key technicians at NVP, in Milan, as well as their video systems integrator, to write a case study that correlated extensive, complex information about why this new cloud-based platform was chosen, how it was integrated, and its many operational benefits.
Approach
Results
Strengthened Grass Valley's position as a leader in scalable, cloud-based broadcasting—while reshaping industry expectations around live production workflows. The story illustrated how NVP leveraged Grass Valley’s AMPP solution to stream multiple national football matches at once, proving that cloud infrastructure could deliver the flexibility, control, and cost-efficiency once thought exclusive to traditional setups. For Grass Valley, the content acted as a persuasive proof point—helping potential customers visualize real-world success and accelerating trust in a next-gen, software-driven approach.
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