ABOUT
Content that Connects. Strategy that Delivers.
We’re a content creation agency specializing in technical writing and creative video for B2B marketing communications that bring clarity and creativity to complex industries like technology and pharmaceuticals. Whether you're a mid-market brand or a global enterprise, we help transform your message into content that’s understandable, relatable, and impactful.
COPYWRITING ✍🏼 TRAINING 🧠 MARKETING 🎯 WHITE PAPERS 📑 CASE STUDIES 🔎 VIDEO PRODUCTION 📹 ARTICLES 📝 PRESS RELEASES 📰 VIDEO EDITING 🎞 SCRIPT WRITING 🖊 COPYWRITING ✍🏼 TRAINING 🧠 MARKETING 🎯 WHITE PAPERS 📑 CASE STUDIES 🔎 ARTICLES 📝
Our Process
Every project begins with listening. We take the time to understand your goals, gather input, and identify key messages through discovery conversations and collaborative consultations. From there, we research thoroughly, organize information, and craft a strategic content approach tailored to your audience and industry. We curate written and visual assets that align with your brand voice and elevate your message—always keeping clarity, accuracy, and consistency at the forefront. Throughout the process, we work closely with you, incorporating feedback and navigating legal reviews as needed to ensure the final deliverable is polished, on-brand, and ready to make an impact.
Our Story
THE WORK
Words in the Right Order (WITRO) is a content creation company that takes complex technologies and concepts and makes them understandable, relatable, and engaging to our clients’ target audiences.
THE CLIENTS
Whether the content is for video, social media, websites, trade shows, training workshops, or other channels, our goal is to connect our clients’ unique value proposition to the needs and interests of their market. Success means end customers are more motivated to buy a product, watch a video, or explore a QR code.
THE TEAM
We–Claudia and Andy Kienzle–take a concierge approach to projects by collaborating closely with everyone on the client team. We are “technology explainers” that grasp the essence and uniqueness of each client’s product, service, and innovation.
Our Mission
WE BELIEVE
People are often amused by our company name, Words in the Right Order. But we believe that carefully sequenced words are the building blocks of storytelling and that well-crafted stories have the power to change minds, influence perceptions, and impact behavior and decision-making.
THE HEART
While times and trends are always fluid, storytelling remains at the heart of business communications via any medium. This is true whether the deliverable is a comprehensive technology eBrief, a casual, upbeat blog, an 8-to-10 word banner ad, or concise support for infographics.
OUR STRENGTHS
While we have broad B2B experience, most of our recent writing work has been focused on technologies, such as GenAI, cloud, and autonomous systems like the Internet of Things. We love projects that present new challenges and deal with emerging technologies.
Our Vision
OUR FUTURE
We’re now seeing greater demand for video content that includes scriptwriting, visual storyboards, media production, closed captioning, graphics, animation, voice-overs, B-roll, music, and other word-adjacent elements. In many cases, corporations want to post and share videos to drive traffic to gated content on their websites and social media.
PACKAGED SERVICES
Sometimes, the videos are only 1 to 3 minutes and repurpose existing media and branding assets. And sometimes they’re longer and require completely fresh production elements. We’re happy to package all media production services, from script to screen, with seasoned design and production talent.
YOUR STORY
For three decades, we’ve evolved and grown to stay effective and relevant. We look forward to the opportunity to tell your story with impact, clarity, and results for any mission, platform, or target audience.
Meet the Founders
Claudia and Andy Kienzle met—perhaps fatefully—at Rutgers University's campus radio station. Both are Communications majors, studying a wide range of subjects including mass media, human communication, and journalism.
Their shared passions for news, music, and storytelling sparked a connection that grew stronger with every late-night DJ set and weekly comedy show performance. What began as a college collaboration evolved into a lasting partnership—personally and professionally.
Today, that creative bond lives on through their work with clients and colleagues, where they blend curiosity, strategy, and storytelling to craft impactful content that connects.
What started at a college radio station grew into a lifelong partnership rooted in curiosity, creativity, and communication. Today, they channel that same energy into helping others craft stories that resonate and strategies that deliver.
President
Claudia Kienzle
Vice President
Andy Kienzle
Industries We Serve
Technology
Corporate
Financial
Education
Entertainment Media
Clients We Serve
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HERE’S WHAT OUR CLIENTS HAVE TO SAY
" . . . [S]uperb writing skills and professionalism. . . worked effortlessly to produce high quality deliverables . . ."
- Natalya Lopoukhine @ Ericsson
HERE’S WHAT OUR CLIENTS HAVE TO SAY
“Use this space to share a testimonial quote about the business, its products or its services.”
- Elizabeth Jackson
HERE’S WHAT OUR CLIENTS HAVE TO SAY
“This is the space to share a review from one of the business's clients or customers.”
- Elton Chui
Let's Work Together!
See What We're Capable Of
Our Work page showcases real examples of the writing, video, and content strategy we've delivered for clients across industries. Whether you're looking for creative inspiration or confidence in our capabilities, this is where our results speak for themselves. See how we bring ideas to life—with clarity, impact, and style.
